Oxbow Animal Health – 
Hay The Oxbow Way

Oxbow was founded by a farmer with a deep passion for excellence and a commitment to his craft. Recognizing a need in the small pet community for proper nutrition and education, Oxbow set out to revolutionize how small pets are cared for and fed. To showcase the quality of the hay that is fed to millions of pets annually, Oxbow collaborated with Pixel Bakery to create an animated explainer. Every aspect of the project, from concept to execution, was handled in-house by Pixel Bakery’s small and talented team.