The Sola Company – 
Rideshare Oversharer

The Sola Company enlisted Pixel Bakery to produce a video commercial promoting their low-carb, keto-friendly bread. The aim was to appeal to their millennial demographic through a combination of dry humor and relatable scenarios. One such scenario involved an awkward Uber ride, which required filming in a moving car. Despite the challenge, our small and efficient team effectively worked in tight spaces (aka the trunk of a car). We also enlisted additional help for lighting, filming, makeup, and on-set assistance. Fortunately, we were able to find two talented local actors for the roles of the Uber driver and the passenger. They were dedicated, even driving in circles for hours and enduring the harsh Nebraska winter to bring the concept to life.